The Situation

Navteca was building incredible technology for clients like NASA, but they faced a common founder’s dilemma: they were too busy working to manage their own PR. While they executed high-level work, the media conversation was dominated by Big Tech. They needed a partner to proactively insert them into the national dialogue without the CEO micromanaging every pitch.

The Strategy

We needed to position their tool, Voice Atlas, not just as another chatbot, but as the leading solution for safe and secure AI, a critical differentiator for enterprise and government clients.

So we utilized a Newsjacking strategy. Knowing the Total Solar Eclipse was approaching, we leveraged Navteca’s ParkerBot to create a legitimate hook on how AI is helping us understand the Eclipse. We positioned Navteca at the intersection of serious government work and cutting-edge AI innovation.

The Result

Our efforts led to live coverage on major international networks, positioning Navteca as a key player in scientific innovation right when the world was watching.

• Live coverage on CNN en Español (19.7M+ reach) and Univision (11.2 Million+ reach)

• Disruptive CEO Nation interview on the founder’s story, her team’s resilience, and building a tech company in D.C.

• Features in Technical.ly, GovCon, and on the DMV Business Show podcast around the client’s new hire announcement — ensuring the local market knew Navteca was scaling up.

Impact

We successfully repositioned the client from a backend vendor to a public-facing innovator, differentiating them from hidden tech firms and building deep trust with potential partners.