We move beyond standard public relations.
The JBC Differentiator
We believe the most powerful pitch combines the heart of lived experience with the head of irrefutable data.
We go beyond standard messaging to reveal the human narrative, whether it is a leader’s vulnerability, a pediatrician’s frontline observation, or a patient’s hardship.
Strategic Storytelling
We solve what’s deemed as impossible visibility problems by finding the side door. Whether it is leveraging a Trojan Horse strategy for a client with zero social media footprint or newsjacking a solar eclipse to promote a government tech bot, we engineer creative workarounds that bypass resource limitations.
Creative Thinking
PR is a critical business function. We ensure that our strategies actually benefit your goals by reducing friction in the sales cycle, lowering the cost of acquisition over time, and controlling messaging alignment before a crisis impacts the balance sheet.
Business Fluency
We bridge the gap between national headlines and local relevance. From prepping camera-ready talent for live TV to curating data-backed narratives, we anticipate what reporters need before they ask.
Newsroom Mindset