LiveWorkLearn
Transforming an Offline Reputation into an Online Authority
Executive Visibility for an HR Veteran
The Situation
The client had over two decades of global experience and a footprint across four continents. However, she was virtually invisible to the broader market, missing opportunities to weigh in on national workforce trends. She needed to translate her offline trust into online authority.
The Strategy
Real thought leadership requires courage, the courage to niche down.
We moved the client away from being a General HR Consultant to a high-value niche of "Transforming HR for Black Women in Leadership."
The Result
Building a Sustainable Content Flywheel
By defining this platform, we expanded her audience and deepened her relevance. This allowed us to differentiate her from competitors and position her as a trusted partner for the C-Suite, rather than just another service provider.
The Result
PR and Communications Strategy: A clear plan detailing strategies and tactics to reach the client’s core audiences across various communications platforms.
Key Messaging Platform: A North Star document ensuring consistency across channels.
Tailored Narratives: Various elevator pitches for target audiences, including the HR Leaders and HR Professionals.
Speaker Bureau Pitch and Visibility Tracker: Professional assets designed to secure high-level keynote opportunities, with interesting topics like "What We Get Wrong With Coaching."
Impact
Created a permanent infrastructure ensuring the client is "pitch-ready" for top-tier opportunities, deepening her relevance with C-Suite clients.