Meet the Founder

Jordan Baker is a strategic public relations consultant, executive visibility advisor, and the founder of JBC. Her background bridges digital infrastructure and earned media strategy, beginning in journalism, mastering web development and social media management, and leading high-impact communications campaigns across the corporate, technology, healthcare, and public policy sectors.

Over the past decade, Jordan has advised C-suite executives, healthcare and education advocates, and technical leaders, transforming complex institutional operations into clear, market-defining narratives. Because her technical background spans both modern digital systems and traditional newsrooms, Jordan views public relations through a holistic, 360-degree lens. Having worked on both sides of the media landscape, Jordan designs stories that reporters actually want to cover and buyers actually trust. Her main objective is to establish her clients as the definitive voice in their space to support long-term growth.

Jordan holds a Master of Arts in Professional Communication from Southern Utah University and a Bachelor of Arts from Johnson C. Smith University. She is based in Charlotte, North Carolina, serving clients nationwide.

Like how we approach the work?

We treat communications as a critical business function, not an afterthought. Schedule an intro call to see what we can build together, or take a look below at how we run our shop.

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What Sets JBC Apart

We Think Like An In-House Team.

Uncovering stories and actively participating in conversations shaping your industry.

Most agencies wait around for you to hand them news or hand off your account to junior coordinators. We turn your day-to-day work into newsworthy angles, tracking industry shifts and positioning your leaders before breaking news cycles pass you by.

We Combine Hard Data With Real Stories.

Uncovering stories and actively participating in conversations shaping your industry.

A good story has the head of hard data and the heart of lived expertise. We analyze search trends, audience consumption habits, and journalists’ beat histories, then package your insights into compelling stories reporters actually want to cover.

We Connect PR Directly to Business Outcomes.

Aligning PR strategy with revenue growth, policy influence, churn reduction, and funding.

Strategic communications should compound over time into a measurable balance sheet asset. Every media campaign, ghostwritten piece, and speaking placement we pursue is mapped directly to shortening your sales cycle or accelerating donor and customer acquisition.

We Teach You How Comms Works.

Giving context with every recommendation so leaders make informed business decisions

We don't keep you dependent on us. Every strategic recommendation comes with transparent reasoning and executive coaching, ensuring your internal team learns how to navigate the media and can execute the determined PR strategy with confidence.