The Friday Table
Scaling Community Authority Through Earned Media
Featured in
7 Prominent Publications
365,000+ Monthly Unique Visitors, Reached Through Media Placements
28,000+ Direct Newsletter
Subscribers Reached
480,000+ Social Followers Reached Through Media Partner Features
Creating a Recognized Authority Community Building, Intentional Hospitality
The Situation
The Friday Table built a local reputation for its curated, family-style dinners. While the monthly dinner was the brand's primary touchpoint, the founders sought to scale long-term community attachment, expand their brand offerings, and launch a new membership platform.
The Strategy
To avoid the brand being seen only as a supper club, we focused on a multi-tiered brand awareness campaign that highlighted the unique value proposition of the brand: a premier platform for creatives and entrepreneurs. We pulled back the curtain on the founders' proprietary gathering process; spotlighted the chefs, artists, and original attendees impacted by the platform; and positioned the flagship dinner as just one gateway to long-term membership and community partnership.
Stage 1: Broad-Scale Awareness & Human Stories: Target multi-beat media (broadcast, business, lifestyle, arts, culture) to explain the founders’ mission and celebrate the dinner attendees, local chefs, artists, and venues benefiting from the platform.
Stage 2: Process Transparency & Thought Leadership: Explain the unique science behind their seating curation.
Stage 3: The Conversion Runway (Dinners > Offerings > Membership): Frame repeated dinner attendance as the foundation for deeper relationship-building, seamlessly introducing guests to broader brand offerings and recurring membership.
The Result
Event Awareness to Lasting Brand Trust
The Result
We elevated The Friday Table across major media outlets, transforming event awareness into sustained brand trust and multi-product momentum.
Broadcast Television: Secured proactive on-air coverage on Positively Charlotte (WJZY-TV / FOX 46), highlighting the brand’s formula, membership, and upcoming dinner on live morning television.
Business Credibility: Landed an in-depth profile in The Charlotte Ledger, validating the founders' business model, audience retention, and economic support for local venues.
Digital Lifestyle Authority: Earned feature story in Axios Charlotte, cementing the brand’s status as a reliable place for finding new friends.
Cultural & Culinary Recognition: Grew hospitality footprint in Triangle Around Town and on the Amused Bouche podcast, and secured an extensive creative partnership spotlight in Bold Journey.
Full-Funnel Traction: Established the credibility necessary to drive repeated dinner attendance, strengthen brand offerings, and build a dedicated pipeline for recurring membership and corporate sponsorship.