The Friday Table
Scaling Community Authority Through Earned Media
480,000+ Social Followers Reached Through Media Partner Features
28,000+ Direct Newsletter
Subscribers Reached
365,000+ Monthly Unique Visitors, Reached Through Media Placements
Featured in
7 Prominent Publications
Creating a Recognized Authority on Community Building and Intentional Hospitality
The Situation
The Friday Table built a local reputation for its curated, family-style dinners. While the monthly dinner was the brand's primary touchpoint, the founders sought to scale long-term community attachment, expand their brand offerings, and launch a new membership platform.
The Strategy
To avoid the brand being seen only as a supper club, we focused on a multi-tiered brand awareness campaign that highlighted the unique value proposition of the brand: a premier platform for creatives and entrepreneurs. We pulled back the curtain on the founders' proprietary gathering process; spotlighted the chefs, artists, and original attendees impacted by the platform; and positioned the flagship dinner as just one gateway to long-term membership and community partnership.
The Result
Event Awareness to Lasting Brand Trust
The Result
Broadcast Television: Secured proactive on-air coverage on Positively Charlotte (WJZY-TV / FOX 46), highlighting the brand’s formula, membership, and upcoming dinner on live morning television.
Business Credibility: Landed an in-depth profile in The Charlotte Ledger, validating the founders' business model, audience retention, and economic support for local venues.
Digital Lifestyle Authority: Earned feature story in Axios Charlotte, cementing the brand’s status as a reliable place for finding new friends.
Cultural & Culinary Recognition: Grew hospitality footprint in Triangle Around Town and on the Amused Bouche podcast, and secured an extensive creative partnership spotlight in Bold Journey.
Full-Funnel Traction: Established the credibility necessary to drive repeated dinner attendance, strengthen brand offerings, and build a dedicated pipeline for recurring membership and corporate sponsorship.