Exemplary Designs
Overcoming the Cold Start for a Wedding and Event Planning Firm
Live segment reached an
audience of 235,570
Pushed Facebook and X engagement
to nearly 100% growth
Building a 360° Brand
for Market Entry
The Challenge
The client faced a cold start problem: she was established and trustworthy but new to the Washington, D.C. market. She needed to reassure stakeholders that she was not a novice, just new to the city.
The Strategy
We needed to move beyond standard pitching and build a complete Brand Infrastructure.
We developed a long-term PR plan, a comprehensive Brand Bible, and a visual identity. This created evergreen assets, including specific scripts for introducing the founder to CEOs versus brides, ensuring every touchpoint felt premium and unshakeable.
Our work didn’t stop at traditional. We executed a "People Over Planning" content calendar and digital engagement strategy to align her digital footprint with her core values, ensuring her aesthetic matched her expertise.
The Result
Moving Beyond Standard Pitching to Build a Complete Brand Infrastructure
The Result
We transformed the client from a market outsider into a Shared Voice Standout, generating measurable traction across all channels.
We secured a live segment on Great Day Washington (WUSA9) focused on budgeting tips for furloughed workers, along with a feature in People Maven. To build founder visibility, we used timely newsjacking, monitoring the landscape for moments to insert her into the news cycle. During the government shutdown, we pitched her expertise on “crisis budgeting,” positioning her as an empathetic problem-solver rather than just an event planner.
Driven by this content strategy, Instagram engagement increased by 96.5%, and Facebook reached a total audience of 2,150+.
The Impact
The client went from an unknown newcomer to an award-nominated industry player, proving that the right infrastructure can fast-track years of reputation building.
We established a visual identity with specific color palettes to ensure every touchpoint felt premium. This is the Evergreen work. When I work with you, we build these foundational assets so that whether you are pitching an investor or a customer, your brand is unshakeable.