Real Results: Where Strategic Narrative Meets Business Growth
How we help leaders across corporate, high-growth, and advocacy spaces turn complex work into market-defining stories.
Client: The Friday Table | Role: Lead PR & Thought Leadership Strategist
Known for curated, family-style gatherings, The Friday Table needed to expand beyond the "supper club" label to launch its membership model. JBC pulled back the curtain on the founders' curation methodology, positioning the platform as a cultural engine for the local creative economy.
Impact at a Glance:
7 Media Placements (Positively Charlotte, Axios Charlotte, The Charlotte Ledger)
365,000 Monthly Unique Visitors Reached
28,000+ Direct Newsletter Subscribers Reached
Featured Case Study
Our Case Studies
Health & Advocacy
Clients: American Academy of Pediatrics (AAP) & Medicines360
Scope & Results:
28 live broadcast interviews in 14 days, directed with pediatricians advocating against child hunger.
122,000+ advocacy impressions generated in 72 hours for women's healthcare access.
Placements across ABC News, NPR, The New York Times, and The Washington Post.
GovTech & AI
Client: Navteca
Scope & Results:
Solar Eclipse newsjacking campaign positioning technical specialists and the ParkerBot AI platform.
International broadcast reach across CNN en Español (19.7M+ reach) and Univision Digital (11.2M+ reach).
16,000+ organic YouTube views driving sustained technical visibility.
Executive & Lifestyle
Clients: LiveWorkLearn & Exemplary Designs
Scope & Results:
Executive HR thought leadership, positioning corporate leaders on workforce evolution.
Strategic Washington, D.C., media campaign.
Featured lifestyle TV segment on WUSA9 Great Day Washington, reaching 235,000+ viewers.